Will Naisbitt – Do It Again

Birmingham-native, London-based singer-songwriter Will Naisbitt is just 19 but already knows a thing or two about writing a hook. After cutting his teeth as a busker since he was even younger, Will released his debut single in 2019 and he hasn’t stopped releasing new songs at a steady pace. He’s been gaining notoriety and support from bloggers and radio stations alike, including BBC Introducing. I hadn’t heard of him until Do It Again dropped back in April, but that song alone is enough to make you think he’s got a promising future. If you take the time to check a few other tracks as well, you’ll be certain of that. Ed Sheeran got some competition.

Do It Again starts with some really infectious guitars and inviting rhythms. Will Naisbitt‘s vocals are really perfect for #indiepop music and that’s another reason why this track works so well. It is also pretty upbeat, even though it explores the difficult dynamics of lovers who enter a long-distance relationship. I wouldn’t be surprised if Do It Again became a summer hit but, at the very least, it should expose Will to a wider audience. This is just the start.

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