Sugarcult – Do It Alone

Artist: Sugarcult

Song: Do It Alone

Genres: #alternativerock

Location: California, United States

Release date: July, 2006

Comment:  I hadn’t done one of these (#ThrowbackThursday entries) in a while, mostly due to a lack of time, not a lack of songs. In fact, I wanted to feature Sugarcult last week, after they kindly liked a tweet in which I mentioned them, but alas, I ran out of time. This band from Santa Barbara, California, started in 1999 and had a pretty successful debut studio album in 2001, during the hey-day of early 2000s punk-rock –by the way, last year they re-release that album in its 20th anniversary–. However, something I liked about them was that they were not afraid to experiment and try new sounds: none of their three studio albums sound alike.

Despite still being active (after a hiatus), they have not released a new album since 2006’s Lights Out, which is the one that features today’s track: Do It Alone. This song was the first single off that album and probably ahead of its time, because it wasn’t even as successful as the second single (Los Angeles). I think part of the reason why was that it sounded closer to the music of bands that were becoming popular then, like The Killers, than what Sugarcult had released before. It was our loss, though, because the single was really outstanding and perhaps, in a parallel world in which both track and album were a massive success, we would have had many more Sugarcult albums.

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